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Team Jay Juventus

BRIEF

Develop a mascot and build out a kids engagement and licensing program.

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SOLUTION

Gave the Mascot, JAY, a history, friends and a storyline which was developed into two fully animated series. Alongside this, we built out a grassroots activation program and a merchandising and licensing plan.

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STATS

Available on YouTube, Amazon Prime, PopTV, Nickelodeon Kids, Paramount, Hulu 

 

460 Million Views on YouTube

 

1.6 Million subscribers

 

Capsule collection launching Fall 2026

 

Broader Licensed merchandise launching 2026

Other case studies

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