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Team Jay Juventus
BRIEF
Develop a mascot and build out a kids engagement and licensing program.
SOLUTION
Gave the Mascot, JAY, a history, friends and a storyline which was developed into two fully animated series. Alongside this, we built out a grassroots activation program and a merchandising and licensing plan.
STATS
Available on YouTube, Amazon Prime, PopTV, Nickelodeon Kids, Paramount, Hulu
460 Million Views on YouTube
1.6 Million subscribers
Capsule collection launching Fall 2026
Broader Licensed merchandise launching 2026
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